Alternate energy companies have provided consumers an additional resource to be able to purchase gas and electric services to allow for choices opposed to only having the use of their local utility company to provide services. Such companies as North American Power & Gas, have used direct to consumer marketing to describe how their rates are lower.

In these marketing materials, consumers were promised a low “New Customer Rate” as well as a “market based variable rate.” The problem ensues when alternate energy companies do not always follow their own promises. One woman in particular was promised a new customer…
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